How to beat a stronger competitor

Runtime 3m 57s · Views 6 · March 22, 2016

Eddie Espostio has cooked for numerous American Presidents and recently the first lady, Michelle Obama. He will openly admit he is not the best chef in the world, so how did he get the job and others didn’t? This shows up in business all the time , how can we beat our competition that may even have a better product?

About Speaker

Phil Bedford holds a master’s degree and brings over a decade of experience in sales training, business development and consulting to his role as Master Trainer at the Institute. Phil helps professionals live more and earn more through relationship-based referral marketing. With his business acumen and extensive experience in the market since 1998, Phil is currently expanding the franchise across the Middle East region.

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