A collection of detailed case studies along with nerd talk and company shenanigans.

May 29 2019

Phil Bedford Written by Phil Bedford

Why Startups Can’t Afford to Fear Marketing

Business, business coaches, business secrets, Business start up, business tips, Dubai, Networking, personal brand, personal branding, rebelnetworker, Referral Institute, referral marketing, relationship marketing, speaker

Running a business isn’t easy. It’s even harder without startup marketing. To set yourself up for success, you need a great plan, and the discipline to move forward and act on that strategy. According to Eric Ries, in the book, “The Lean Startup,” it’s crucial not only to learn from your own successes and mistakes […]

May 12 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #5: Mixing Personal and Business Accounts

Business, business coaches, business mistakes, business secrets, Business start up, business tips, Marketing, Networking, speaker

One of the first things you need to do when you start a small business is set up a business bank account. Unfortunately, this is a critical step that’s often overlooked by many new and part-time professionals exploring their entrepreneurial side for the first time. Usually, when you’re starting a new company, you’ll be investing […]

May 5 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #3: The E Myth

Business, business coaches, business secrets, Business start up, business tips, Dubai, e myth, local community, Marketing, Networking, personal branding, sales training, Tips

For a couple of weeks now, we’ve been addressing some of the common startup mistakes that entrepreneurs face. More than 30 years ago, a man named Michael E. Gerber wrote a book called the “E-Myth.” The book addressed some of the reasons why enterprises fail, and what modern business owners could do about them. Although […]

May 1 2019

Phil Bedford Written by Phil Bedford

Business Mistake # 4 Not knowing your Target Market

Business, business secrets, Business start up, business tips, Dubai, ideal client, Marketing, Networking, sales training, target market

Who is your target market? If your answer is “anyone willing to buy my products or services,” you’ve got a problem. Simply put, everyone is different. That means that while some people will see your product or service and be instantly blown away by what you do – other people won’t give you a second […]

March 5 2019

Phil Bedford Written by Phil Bedford

What is Brand Voice and why is it important?

offline branding, online branding, personal brand, personal branding, rebelnetworker, relationship marketing

How to Create a Brand Voice That Resonates with Your Audience A tone of voice refers to “how” you say something. The way that people perceive and respond to you depends on not just the words you choose, but also their rhythm, order, style, and pace. In the marketing and business world brand voice often […]

July 3 2017

Phil Bedford Written by Phil Bedford

Walk the Talk for Success in Business

business coaches, business tips, Networking, Passion, rebelnetworker, referral marketing, timekeeping

No matter how good a company or individual claims their service or product is. Invariably it is in “walking the talk” that we see the true meaning of a person or businesses metal. “Actions speak louder than words” is the quotation we all know. In my years in business, I have often seen companies charging […]

May 24 2015

Phil Bedford Written by Phil Bedford

Oranges Please

Business, speaker

If you want Oranges there is little point standing under an Apple tree. Like wise, when networking you should fully understand your Target Market and then network in the groups that get you access. Choosing your networking group purely on size can lead to a lot of wasted time.

May 5 2015

Phil Bedford Written by Phil Bedford

Spam anyone?

Business, emails, ethics, Networking

Exchanging business cards has always been a part of networking. These days though, I must admit to wondering if I will end up on someones unsolicited email database (SPAM) every time I hand my card over. When we hand over a card its one of the ways of starting a relationship so that we can […]

November 11 2014

Phil Bedford Written by Phil Bedford

Personal Branding

Business, Dubai, personal branding

So the “Wolf of Wall Street” is all about an unscrupulous salesman who made millions by cheating people out of their life savings. Recently I saw a Dubai based Insurance person taking their photo with the real life Wolf and posting it on Facebook.

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