A collection of detailed case studies along with nerd talk and company shenanigans.

December 15 2019

Phil Bedford Written by Phil Bedford

Are you marketing ready for 2020?

2020, BNI, Business, business coaches, business secrets, Business start up, business tips, Dubai 2020, local community, Marketing, marketing trends 2020, Networking

How to Prepare for the New Marketing Trends of 2020 Now that 2020 is just around the corner, it’s a great time to look back over what you’ve learned during the last year and think about how you can adapt. After all, the promotional landscape isn’t a static place. Your industry and the customers that […]

June 17 2019

Phil Bedford Written by Phil Bedford

How Digital Marketing Changed in 2019

Business, business tips, digital marketing, digital marketing trends, Dubai, marketign tips, Marketing, personal branding, scaling up, start up, Tips

Looking Back to Move Forward: How Digital Marketing Changed in 2019 Digital marketing is something that no modern business can afford to ignore. Whether you’re a small one-man company or a huge enterprise, you need a reliable way to bring people to your business and help them to fall in love with your products. Unfortunately, […]

May 12 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #5: Mixing Personal and Business Accounts

Business, business coaches, business mistakes, business secrets, Business start up, business tips, Marketing, Networking, speaker

One of the first things you need to do when you start a small business is set up a business bank account. Unfortunately, this is a critical step that’s often overlooked by many new and part-time professionals exploring their entrepreneurial side for the first time. Usually, when you’re starting a new company, you’ll be investing […]

May 5 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #3: The E Myth

Business, business coaches, business secrets, Business start up, business tips, Dubai, e myth, local community, Marketing, Networking, personal branding, sales training, Tips

For a couple of weeks now, we’ve been addressing some of the common startup mistakes that entrepreneurs face. More than 30 years ago, a man named Michael E. Gerber wrote a book called the “E-Myth.” The book addressed some of the reasons why enterprises fail, and what modern business owners could do about them. Although […]

May 1 2019

Phil Bedford Written by Phil Bedford

Business Mistake # 4 Not knowing your Target Market

Business, business secrets, Business start up, business tips, Dubai, ideal client, Marketing, Networking, sales training, target market

Who is your target market? If your answer is “anyone willing to buy my products or services,” you’ve got a problem. Simply put, everyone is different. That means that while some people will see your product or service and be instantly blown away by what you do – other people won’t give you a second […]

April 10 2019

Phil Bedford Written by Phil Bedford

6 Simple Steps For Your Business Plan Template

Business, business coaches, business plan, business secrets, Business start up, business tips, Networking, personal brand, personal branding, relationship marketing, Tips

Are you thinking of starting your own business? Then you’re going to need a startup business plan template. The digital world and the availability of the internet means that ambitious individuals all over the world have access to unlimited opportunities. You can sell virtually anything these days, including services, skills and even knowledge. However, the […]

June 9 2015

Phil Bedford Written by Phil Bedford

I am listening – Honest

Business, Dubai, Networking

One of the things I have noticed as a trainer, is that when we see people taking notes “writing’ we are happy because we are getting through to them. What we are saying is important. If we see them doing the same thing on their mobile phone , often my first thought is they are […]

May 24 2015

Phil Bedford Written by Phil Bedford

Oranges Please

Business, speaker

If you want Oranges there is little point standing under an Apple tree. Like wise, when networking you should fully understand your Target Market and then network in the groups that get you access. Choosing your networking group purely on size can lead to a lot of wasted time.

May 5 2015

Phil Bedford Written by Phil Bedford

Spam anyone?

Business, emails, ethics, Networking

Exchanging business cards has always been a part of networking. These days though, I must admit to wondering if I will end up on someones unsolicited email database (SPAM) every time I hand my card over. When we hand over a card its one of the ways of starting a relationship so that we can […]

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