I recently walked into this amazing local business in Santa Rosa, California.
It is run by a 75 year old man who gets up every day to serve his local community. We met a lady there who was off to pick up donuts so that she had a welcome gift for her family who were flying in. This small shop has become part of local culture and family histories. Just check out their mission.
This is how we inspire loyalty in our customers, by serving. What do you think?