A collection of detailed case studies along with nerd talk and company shenanigans.

June 17 2019

Phil Bedford Written by Phil Bedford

How Digital Marketing Changed in 2019

Business, business tips, digital marketing, digital marketing trends, Dubai, marketign tips, Marketing, personal branding, scaling up, start up, Tips

Looking Back to Move Forward: How Digital Marketing Changed in 2019 Digital marketing is something that no modern business can afford to ignore. Whether you’re a small one-man company or a huge enterprise, you need a reliable way to bring people to your business and help them to fall in love with your products. Unfortunately, […]

May 5 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #3: The E Myth

Business, business coaches, business secrets, Business start up, business tips, Dubai, e myth, local community, Marketing, Networking, personal branding, sales training, Tips

For a couple of weeks now, we’ve been addressing some of the common startup mistakes that entrepreneurs face. More than 30 years ago, a man named Michael E. Gerber wrote a book called the “E-Myth.” The book addressed some of the reasons why enterprises fail, and what modern business owners could do about them. Although […]

May 1 2019

Phil Bedford Written by Phil Bedford

Business Mistake # 4 Not knowing your Target Market

Business, business secrets, Business start up, business tips, Dubai, ideal client, Marketing, Networking, sales training, target market

Who is your target market? If your answer is “anyone willing to buy my products or services,” you’ve got a problem. Simply put, everyone is different. That means that while some people will see your product or service and be instantly blown away by what you do – other people won’t give you a second […]

June 9 2015

Phil Bedford Written by Phil Bedford

I am listening – Honest

Business, Dubai, Networking

One of the things I have noticed as a trainer, is that when we see people taking notes “writing’ we are happy because we are getting through to them. What we are saying is important. If we see them doing the same thing on their mobile phone , often my first thought is they are […]

November 11 2014

Phil Bedford Written by Phil Bedford

Personal Branding

Business, Dubai, personal branding

So the “Wolf of Wall Street” is all about an unscrupulous salesman who made millions by cheating people out of their life savings. Recently I saw a Dubai based Insurance person taking their photo with the real life Wolf and posting it on Facebook.

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