A collection of detailed case studies along with nerd talk and company shenanigans.

May 5 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #3: The E Myth

Business, business coaches, business secrets, Business start up, business tips, Dubai, e myth, local community, Marketing, Networking, personal branding, sales training, Tips

For a couple of weeks now, we’ve been addressing some of the common startup mistakes that entrepreneurs face. More than 30 years ago, a man named Michael E. Gerber wrote a book called the “E-Myth.” The book addressed some of the reasons why enterprises fail, and what modern business owners could do about them. Although […]

May 1 2019

Phil Bedford Written by Phil Bedford

Business Mistake # 4 Not knowing your Target Market

Business, business secrets, Business start up, business tips, Dubai, ideal client, Marketing, Networking, sales training, target market

Who is your target market? If your answer is “anyone willing to buy my products or services,” you’ve got a problem. Simply put, everyone is different. That means that while some people will see your product or service and be instantly blown away by what you do – other people won’t give you a second […]

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