A collection of detailed case studies along with nerd talk and company shenanigans.

July 5 2020

Phil Bedford Written by Phil Bedford

How to Audit Your Marketing Strategy for 2021 and Gain Better Results

On average, people spend around 6 hours and 42 minutes online each day. That information comes from the 2019 digital report created by Hootsuite and WeAreSocial. The same research indicates that every day, there are 1 million new internet users. A digital marketing strategy should be at the top of your list for growth in […]

December 15 2019

Phil Bedford Written by Phil Bedford

Are you marketing ready for 2020?

2020, BNI, Business, business coaches, business secrets, Business start up, business tips, Dubai 2020, local community, Marketing, marketing trends 2020, Networking

How to Prepare for the New Marketing Trends of 2020 Now that 2020 is just around the corner, it’s a great time to look back over what you’ve learned during the last year and think about how you can adapt. After all, the promotional landscape isn’t a static place. Your industry and the customers that […]

June 17 2019

Phil Bedford Written by Phil Bedford

How Digital Marketing Changed in 2019

Business, business tips, digital marketing, digital marketing trends, Dubai, marketign tips, Marketing, personal branding, scaling up, start up, Tips

Looking Back to Move Forward: How Digital Marketing Changed in 2019 Digital marketing is something that no modern business can afford to ignore. Whether you’re a small one-man company or a huge enterprise, you need a reliable way to bring people to your business and help them to fall in love with your products. Unfortunately, […]

June 17 2019

Phil Bedford Written by Phil Bedford

Expectation vs. Reality: What starting a business is really like

It seems like everyone’s hungry for new opportunities these days. There are countless business owners and ambitious entrepreneurs out there, all looking for a chance to bite off their own chunk of the market. The biggest generation in the world today is the millennials, and 68% of them say that they’ve considered starting their own […]

May 29 2019

Phil Bedford Written by Phil Bedford

Why Startups Can’t Afford to Fear Marketing

Running a business isn’t easy. It’s even harder without startup marketing. To set yourself up for success, you need a great plan, and the discipline to move forward and act on that strategy. According to Eric Ries, in the book, “The Lean Startup,” it’s crucial not only to learn from your own successes and mistakes […]

May 12 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #5: Mixing Personal and Business Accounts

Business, business coaches, business mistakes, business secrets, Business start up, business tips, Marketing, Networking, speaker

One of the first things you need to do when you start a small business is set up a business bank account. Unfortunately, this is a critical step that’s often overlooked by many new and part-time professionals exploring their entrepreneurial side for the first time. Usually, when you’re starting a new company, you’ll be investing […]

May 5 2019

Phil Bedford Written by Phil Bedford

Common Startup Mistake #3: The E Myth

Business, business coaches, business secrets, Business start up, business tips, Dubai, e myth, local community, Marketing, Networking, personal branding, sales training, Tips

For a couple of weeks now, we’ve been addressing some of the common startup mistakes that entrepreneurs face. More than 30 years ago, a man named Michael E. Gerber wrote a book called the “E-Myth.” The book addressed some of the reasons why enterprises fail, and what modern business owners could do about them. Although […]

May 1 2019

Phil Bedford Written by Phil Bedford

Business Mistake # 4 Not knowing your Target Market

Business, business secrets, Business start up, business tips, Dubai, ideal client, Marketing, Networking, sales training, target market

Who is your target market? If your answer is “anyone willing to buy my products or services,” you’ve got a problem. Simply put, everyone is different. That means that while some people will see your product or service and be instantly blown away by what you do – other people won’t give you a second […]

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