March 29 2020
Written by Phil Bedford
In 2005 Hurricane Katrina hit the USA and my friend was left without a home, electricity, let alone a fixed business and with a young family he had no choice but to turn things around and he managed to earn over $100,000 (368,000 aed) in just 2 months. So is there a message here for […]
December 15 2019
Written by Phil Bedford
How to Prepare for the New Marketing Trends of 2020 Now that 2020 is just around the corner, it’s a great time to look back over what you’ve learned during the last year and think about how you can adapt. After all, the promotional landscape isn’t a static place. Your industry and the customers that […]
June 17 2019
Written by Phil Bedford
Looking Back to Move Forward: How Digital Marketing Changed in 2019 Digital marketing is something that no modern business can afford to ignore. Whether you’re a small one-man company or a huge enterprise, you need a reliable way to bring people to your business and help them to fall in love with your products. Unfortunately, […]
June 17 2019
Written by Phil Bedford
It seems like everyone’s hungry for new opportunities these days. There are countless business owners and ambitious entrepreneurs out there, all looking for a chance to bite off their own chunk of the market. The biggest generation in the world today is the millennials, and 68% of them say that they’ve considered starting their own […]
May 29 2019
Written by Phil Bedford
Running a business isn’t easy. It’s even harder without startup marketing. To set yourself up for success, you need a great plan, and the discipline to move forward and act on that strategy. According to Eric Ries, in the book, “The Lean Startup,” it’s crucial not only to learn from your own successes and mistakes […]
May 12 2019
Written by Phil Bedford
One of the first things you need to do when you start a small business is set up a business bank account. Unfortunately, this is a critical step that’s often overlooked by many new and part-time professionals exploring their entrepreneurial side for the first time. Usually, when you’re starting a new company, you’ll be investing […]
May 5 2019
Written by Phil Bedford
For a couple of weeks now, we’ve been addressing some of the common startup mistakes that entrepreneurs face. More than 30 years ago, a man named Michael E. Gerber wrote a book called the “E-Myth.” The book addressed some of the reasons why enterprises fail, and what modern business owners could do about them. Although […]
May 1 2019
Written by Phil Bedford
Who is your target market? If your answer is “anyone willing to buy my products or services,” you’ve got a problem. Simply put, everyone is different. That means that while some people will see your product or service and be instantly blown away by what you do – other people won’t give you a second […]
April 10 2019
Written by Phil Bedford
Are you thinking of starting your own business? Then you’re going to need a startup business plan template. The digital world and the availability of the internet means that ambitious individuals all over the world have access to unlimited opportunities. You can sell virtually anything these days, including services, skills and even knowledge. However, the […]
March 5 2019
Written by Phil Bedford
How to Create a Brand Voice That Resonates with Your Audience A tone of voice refers to “how” you say something. The way that people perceive and respond to you depends on not just the words you choose, but also their rhythm, order, style, and pace. In the marketing and business world brand voice often […]