May 1 2019
Written by Phil Bedford
Who is your target market? If your answer is “anyone willing to buy my products or services,” you’ve got a problem. Simply put, everyone is different. That means that while some people will see your product or service and be instantly blown away by what you do – other people won’t give you a second […]
April 10 2019
Written by Phil Bedford
Are you thinking of starting your own business? Then you’re going to need a startup business plan template. The digital world and the availability of the internet means that ambitious individuals all over the world have access to unlimited opportunities. You can sell virtually anything these days, including services, skills and even knowledge. However, the […]
March 5 2019
Written by Phil Bedford
How to Create a Brand Voice That Resonates with Your Audience A tone of voice refers to “how” you say something. The way that people perceive and respond to you depends on not just the words you choose, but also their rhythm, order, style, and pace. In the marketing and business world brand voice often […]
July 3 2017
Written by Phil Bedford
No matter how good a company or individual claims their service or product is. Invariably it is in “walking the talk” that we see the true meaning of a person or businesses metal. “Actions speak louder than words” is the quotation we all know. In my years in business, I have often seen companies charging […]
May 30 2017
Written by Phil Bedford
More followers is what we are all after here are some great tips Instagram is where everyone wants to be right now—400 million people and 90 percent of brands worldwide have accounts. If you regularly post on this social platform, you’ve taken the first step. The next is building a following so the time and […]
August 25 2015
Written by Phil Bedford
Recently Emma Carbery of the Work Place Yogi had a huge AHA about her journey she shares it here. Are you grabbing those pivotal points with both hands ?
June 9 2015
Written by Phil Bedford
One of the things I have noticed as a trainer, is that when we see people taking notes “writing’ we are happy because we are getting through to them. What we are saying is important. If we see them doing the same thing on their mobile phone , often my first thought is they are […]
May 24 2015
Written by Phil Bedford
If you want Oranges there is little point standing under an Apple tree. Like wise, when networking you should fully understand your Target Market and then network in the groups that get you access. Choosing your networking group purely on size can lead to a lot of wasted time.
May 5 2015
Written by Phil Bedford
Exchanging business cards has always been a part of networking. These days though, I must admit to wondering if I will end up on someones unsolicited email database (SPAM) every time I hand my card over. When we hand over a card its one of the ways of starting a relationship so that we can […]
April 24 2015
Written by Phil Bedford
I took my nephew to a local restaurant, mOre in Dubai. I go there especially for the experience of this burger. While the burger is a great burger, it may or may not be any better than any other. What gets me there is the experience. I think has face says it all. In our […]